By: Jay Allyson
If you think about the tens of millions of individuals trying to make a success of their home business
, you can realise the huge appetite for this knowledge. Like many people, you may be actively looking for answers, for solutions to your problems, whether you want to get out of a dead end job or an unsupportive boss, or because you already ventured out and are having difficulty making any money online
.
, you can realise the huge appetite for this knowledge. Like many people, you may be actively looking for answers, for solutions to your problems, whether you want to get out of a dead end job or an unsupportive boss, or because you already ventured out and are having difficulty making any money online.So these hundreds of thousands of aspiring entrepreneurs turn to the internet and search for specific things. They are prepared to sign up for your newsletter or your free report or video, and even pay for products and services, in order to seek out the information and receive the training and guidance, which they need in order to start an internet home business and to be successful with it.
Ok, so what is the solution to your online business or marketing challenges. Well, after all my years of research, here are four essential strategies that I have learned are used by all the top internet business marketers.
1. Your marketing education
Good marketing education is important, but there is so much out there you can be left with overwhelm and confusion, which will hamper your focus and keep you from being successful. You want to get one clear approach - steps to success for lead generation and follow up that converts into your desired action (sign up, application, sales, recruit etc).
After several years slaving away in network marketing I came across the concept of attraction marketing. This set me down a entirely different road really. I'd been working in a traditional mlm business with a top company that had been around for 30 years. Mine wasn't a fly-by-night business opportunity by any means. A lot of people were making a lot of money with them, but I could never really get that working consistently. I decided to turn to the internet for my marketing.
When I came across attraction marketing, I realised I'd been doing things all wrong. I'd been trying to sell my opportunity rather than personally branding myself and my own expertise. And to offer to other people the kind of knowledge I'd spent years accumulating. But even after a few months learning about internet marketing, you can knew more than the people in my existing business who'd been network marketers for many years.
Firstly, your marketing should filter out all the time wasters, the tyre kickers. You only want to be working with people who are professional in their mindset and their actions. You don't want to work with people who are attracted by the get rich quick mentality, who think success comes without sweat or tears, who are whiney, clingy and negative.
You don't want to be hassling friends and family to join your business
, or cold calls leads who are rude and skeptical. You want people who will work hard to achieve their dreams, be independent, active problem solvers, entrepreneurs, people ok with learning from failure, taking some educated risk.
, or cold calls leads who are rude and skeptical. You want people who will work hard to achieve their dreams, be independent, active problem solvers, entrepreneurs, people ok with learning from failure, taking some educated risk.So the first nut to crack is to do marketing that brings the second group of people into your funnel - the ones looking for an honest, serious, professional business opportunity, the potential entrepreneurs, the people who are attracted not by money but by what that money allows them to do - achieve their lifestyle dreams.
Your offer and your follow up will determine the quality of your leads and therefore determine your conversion rates. As a Pro Marketer in our exclusive marketing group, we provide you with that clear, essential marketing education right from the get-go
2. Your marketing system
When you attract the right kinds of leads, they need to enter into a system - a marketing funnel - that does most of the follow up for you - sifting and sorting your leads so you only spend your time following up with the most serious action takers. What a different experience you have talking to people on the phone when they WANT you to phone you, when they are WAITING for your call, when they RESPECT your time and expertise and are EAGER for you to help and guide them.
When I started in my internet business, I was doing SO many different things, trying this, buying that, just lunging after each new method and hoping I'd get lucky with one or two things. This is never going to work - you need consistent action, week after week on some core marketing methods. But importantly, you need to know how to combine these methods to boost your results, making the right linkages between everything you do in your marketing.
As a Pro Marketer in our group, we provide you with one of the best marketing systems in the industry, proven over and over to get results. When you start, have a five point plan. We use templates and follow ups that are based on high converting copy that would take you years to master on your own. Focus on regular consistent action using the main marketing methods used by top earners in the business to get consistent results.
3. Unique, high value products
One of the things that was important to me when I went looking for an internet business model was that the product had to be something that was of value to people, that had a high value in the market place generally. It wasn't enough just to get the money rolling in, I wanted to be helping people as well as helping myself.
Having gone with a renowned nutrition company with my initial network marketing company, I was really enjoying working with weight loss products helping people to lose weight and feel great about themselves. I could see the impact on people's lives. Great! The problem is however, that my customers were only spending a few dollars here and there. And the amount of support they required was huge.
So arguably I was successful, since I had sales coming in and was earning money, but importantly, I didn't have the time freedom I was after. Here's why...
The idea is that you then build a team of people and teach them to make sales and earn residual income from their efforts. But the leverage never really paid off, since again the time taken to get these new team members up and running and doing consistent sales was also huge. So I really worked hard for those commissions.
As a strategy, you need to be working with products that are unique and have a high value in the market place. Weight loss products are not unique. Your company may be the top in its field, but if the product is not unique, you'll have so much competition, you have to work 100s of times harder to attract people and convince them of your products' worth. The products we work with are unique, they have a very high value and therefore you earn very big commissions and residual bonuses.
Who wants to slog their guts out selling toy planes to whiney kids when you can market high end super jets to executive type professionals, so to speak. Why sell a pot of powder over and over to thousands working flat out when you can earn equivalent income on one product commission and take the rest of the day off.
What is incredible to know is that the entry investment for some of these companies is no bigger than it is to join any other MLM company, yet the pay outs are far more substantial. This, I learned, is the ONLY way you get BOTH financial freedom AND time freedom.
4. Mentors and coaches
A mentor is another really crucial component to being successful online. You have to resonate with a sponsor, maybe even be inspired by them, as well as to learn from them - they are your guiding star. A good mentor will not do the work for you - they don't provide crutches. Having said that, in our system, we have dedicated business coaches that do much of the telephone follow up for you - so you can spend more of your time on doing marketing and driving people into your filtering funnel.
These are the things people ask me about... in no particular order:
- How to get traffic to my website - Techniques for writing copy that sells - How to convert leads to sales - Personal branding - What is attraction marketing - What's a marketing system - Marketing on a budget - Low cost advertising methods - How to automating your follow up - Telephone prospecting - How to retain customers - How to recruit distributors - How to retain distributors - Mentoring skills - Leadership - Using social networking - Pay per click advertising - How to do keyword research - How to write and submit articles - How to use twitter effectively - How to create and distribute videos - How to write good ads - Improving your Click Thru Rate (CTR) - Improving your Conversions - How to choose affiliate products - And many many more.
I've been a home business
coach for several years now. I started in MLM five years ago and over the past two years have gathered an enormous set of knowledge about what works and what doesn't. I've personally had some big losses so it's important you're able to learn from other people's mistakes.
coach for several years now. I started in MLM five years ago and over the past two years have gathered an enormous set of knowledge about what works and what doesn't. I've personally had some big losses so it's important you're able to learn from other people's mistakes.Of course, one of the safest ways to start marketing yourself and your business is to use social networking, which is totally free. Social tools like Twitter, Facebook, MySpace, YouTube. Once you've set up your own free accounts, it's really just a matter of consistently spending time each day getting out your knowledge to the communities that follow you using video, articles, blogs, short tweets.
In our exclusive marketing group, we advise our new marketing consultants to focus, first of all, on 5-6 tasks that will achieve them the best results, especially early on when you're stretching your budget and in danger of that overwhelming confusion mentioned earlier.
Check out some further topics, internet marketing coaching and resources on my personal site at:
There are literally millions of people who are hungry and desperate for the expertise you'll accumulate after just a few weeks and months spending time on good research, personal development, regular consistent action, reviewing your results, and honing your skills.
About the Author
Jay Allyson
Pro Marketing Consultant
I'm an Internet Marketing Coach and Home Business Owner. Teaching People To Make $100-$250k in 12 Months. Family Strategy .. Love my Freedom .. Dream Lifestyle
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